Scantron was developing a new product for digital classroom assessment and needed a campaign to create awareness in the market. One of the central product features was the ability to pinpoint student problem areas, allowing teachers to intervene and offer early support.

Our team created a campaign that looks back from the future, focusing on students who struggled in the classroom but were helped by Ascensus and went on to lead successful careers. Stories were created for each individual on a campaign minisite, envisioning how Ascensus helped them achieve success.