Port Angeles Food Bank serves a community in which 50% of households have accessed their services over the past year. I was contracted to develop a new brand to align with a remodel of their distribution center. The goal was to position The Market as a positive retail-style shopping experience.
 
PAFB then requested an awareness campaign to reach individuals who needed the food bank but were not taking advantage of its services. Colorful illustrations and a focus on fresh food redefine perceptions about what the food bank offers. 
 
Through a multi-channel approach including outdoor, social media, radio, and print, the campaign drove a 55% month-over-month increase in households served.